Managing services 2 Essay Example | Topics and Well Written Essays - 2500 words

Managing services 2 - Essay manikinal, 2011). Moreover, it can in addition be observed that an powerful strategy of service design tends to include major(ip) dimensions in accordance with the needs and expectations of the last buyers, enabling the organisations to enhance profitability (Best Management Practice, n.d.). Therefore, it is highly necessity for each organisations ir several(prenominal) of business industry to critically emphasise determining the role along with the impressiveness of service design. For instance, the service circumspection functions in fast-food service industry have been facing dramatic changes ascribable to rapid growth of competitiveness in the respective industry. Organisations in the fast-food service industry are practically recognised to critically understand the changing trends of the customers along with the markets in terms of structuring effective business strategies (Lin & et. al, 2011). Thus, victorious into concern the changing tr ends of the global fast-food service industry along with the fiercely growing service management processes, the report tends to establish a critical along with a strategic understanding of s the detail requirements for service design and improvement to fast-food service industry. ... erm product/service design in the main refers to the concept of demonstrating the needs, expectations and the perceptions of the customers towards any commodity or service. With respect to the conventional marketing perspective, the notion of service design is generally expound as the concept of accumulating needs in accordance with the needs and the expectations of the customers (Morelli, 2002). In this similar context, according to the take up of Slack and et. al. (2010), the concept of service design can be typically defined as an effective process of planning and organising people with the aim of improving the quality of a particular service. The definition also incorporates an in-depth understa nding concerning the value, nature and the use of a particular product or service. Therefore, it can be stated that the design of a product or a service is a process which not tho focuses on adding supplementary values, but also incorporates an effective way of delivering or presenting products or services to the ultimate customers (Slack & et. al, 2010). In relation to the conceptual perspective of product or service design, it has been critically observed that the organisations generally choose number of ways to design their range of products or services. In this context, standardisation, mass customisation, delayed differentiation, standard and robust designs are few of the major procedures that are implemented by the organisations while designing their respective products or services (Slack & et. al., 2010). According to El-Haik and Roy (2005), it has been identified that an effective and quality based service lifecycle process tends to involve five major stages including ide a generation, screening, preliminary design, evaluation development along with prototyping and