Sports Tourism in Cyprus Business Proposal

Sports Tourism in Cyprus Business ProposalThis report will show the importance of the inbound sport tourism for Cyprus and develop a channel proposal for the sport type which will attract more tourists, strengthen sport tourism on the island.Cyprus is unique cultivation for tourists from in each over the world. The island has gravid advantages for visitors such as sun, sea, fine weather conditions, services, hospitality and professionalism of staff. Tourist Arrivals in Cyprus decreased to 357194 in October from 421201 in September of 2016. Tourist Arrivals in Cyprus averaged 190802.91 from 1990 until 2016, reaching an all(a) time high of 482132.00 in July of 2016 and a record low of 16748.00 in February 1991 (Tradingeconomics.com, 2017) .Cyprus also has great potential for development sport tourism. According CTO Sport tourism is most valuable assets when it comes to alternative forms of tourism.The constant fall of arrivals and tourist revenues during the last decade (Cyprus Tourism Organisation-CTO, 2010) that resulted in the decrease of the islands competitiveness as a destination (Boukas and Ziakas, 2012), made the Cypriot tourism policy-makers to seriously consider play tourism as a means to counterbalance the negative climate and the serious degenerative problems of the islands tourism (i.e., seasonality, low service fiber, mass tourism) (Archontides, 2007). Hence, the Strategic platform for Tourism 2000-2010 and 18 its second version, the Strategic Plan for Tourism 2003-2010 prepared by CTO, identify emphasis on the development of a bite of golf courses as major tourism infrastructure projects in mark to help enrich the photograph of the islands tourist product (CTO, 2000 CTO, 2005 CTO 2010). Even though the value of golf for Cyprus tourism was recognized since 1993, serious interest for golf by the tourism policy was storied during the beginning of the new century (Boukas et al., 2012). In 2003 the government granted permission for the construction of eleven more golf courses on the island (added to the already three consummate golf courses until then) for the enrichment of the tourism product and in harmony with the synchronized development of property and tourism (Archontides, 2007). Finally, in 2009 the Council of Ministers refined the golf courses policy in Cyprus the last number of golf courses was determined to fourteen and given to the dry climate of the island and the peeing shortage problems, each golf course should not use water from the public tanks and draining system but should use individual desalination plants that would produce the amounts of water needed for maintaining golf operation via renewable means (Ministry of Finance, 2009). Until today, louver golf courses operate on the island, most of them located in Paphos and are accompanied by other types of development such as real solid ground and hospitality units.Event International golf Tournament, 3 days event to introduce Cyprus as golf destination to international tour operators from Austria, France, Finland, Bulgaria, Czech Republic, Holland, Germany, Sweden, Lithuania, UK and Switzerland. golf game tourists will be primary sport tourists where will be experienced participants and learning participants( beginners). To perform in the event guests will need specific resources and facilities, collection plazas, always affluent independent and golf for them is like lifestyle appeal.Mission statement Also the main purpose of this event is to attract tourists from different countries to enroll or to support their favorite team.Aims The main aim to present Cyprus as a golf destination during the wintertime season and holidays period. The event will go on in order to increase more sport tourists to Cyprus.Objectives SMART ( Specific, Measurable, Achievable, Realistic, Time- Bound)With one purpose to generate sustainable growth of golf tourismDifferent tourists approaching for business purposes and thereby they repr esent and secure the long term interest of the golf tourismThe primary objectives of the CGF are to promote, administer and encourage amateur golf in Cyprus.Organisational ProfileMapsThe events physical layout and the resources requiredAll Year Round Golf at Aphrodite Hills, the first ever leisure and golf development of its benevolent in Cyprus, Aphrodite Hills Golf Resort is home to a magnificent 18-hole championship golf course, dedicated 3-hole Golf Academy and magnificent Clubhouse, designed for golfers of all standards and ages. paste out over 6,289 metres and overlooking the site where Aphrodite, the goddess of love, is said to have emerged from the sea, our golf course is truly a unique location in which to test your skills with friends.The award-winning golf course was officially opened in 2002 and was designed by the acclaimed architect, Cabell Robinson. Robinson has designed Aphrodite Hills to be the perfect mix of challenging pot bunkers, manicured fairways of lush Ber muda wander and generous tiered greens.Visually spectacular, the course expands through indigenous olive and carob trees and is built on two plateaux, separated by a spectacular ravine with outstanding views over the Mediterranean. And the staggering 130 metre gorge dividing tees at the 7th hole is an enticing challenge for all lovers of this beautiful game.Format The exuberant 234-hectare Resort which is located 15 km from Paphos District and magnificently positioned on two plateaux divided by a dramatic ravine and commands breath-taking sea views of the legendary birthplace of Aphrodite, the Greek goddess of love.Aphrodite Hills is home to a number of integrated facilities, again for the pleasure and use of all guests to the Resort. Facilities include the majestic and visually spectacular 18-hole championship-standard Golf Course, with 3-hole Golf Academy that caters for all ages and abilities. A team of resident PGA-qualified Golf Professionals countenance valuable tuition. A driving range, pitching and chipping green, an impressive Golf Clubhouse, bushwhack and Pro Shop complete the outstanding world-class golf facilities.Timing The date of this sporting event in Cyprus will be running during winter on 25th of December at 1000. The average of people expected to participate from abroad is approximately 30 peopleStakeholders Tour operators specialising lone(prenominal) in golf, or with a golf department, range in size from small companies, some handling only 250 golfers a year, to mass-market tour operators such as TUI, Thomas Cook and Hana Tour, each of which has a sports or golf division. More than half of the sales of small golf tour operators are non-golf, but the share of golf sales increases with the size of company. Or looking at this another way, the larger golf tour operators (excluding the mass-market operators) focus entirely or predominantly on golf.Gantt chartMarketing and promotionThe main objective of the CTO is the organization and pro motion of tourism in the Republic by making full use of all existing possibilities. An effective promotion requires a delicate balance between giving your audience what it wants and convincing them of whatever it is you want whether to buy your product, order a service, or attend an event. If youre selling golf products, however, your job is much easier. Rather than convince your audience they need your club, bag, or shirts, you are simply presenting an already arouse crowd with things they likely already buy. First way of advertisement is online advertising heading straight to the World Wide Web to catch your customers may await like an obvious strategy, but its one you dont want to miss the sheer numbers of potential consumers online make the Internet a massive world of opportunity. siemens way is golf infomercials. They show your audience exactly how they can benefit from your product. A golf infomercial is an excellent way to provide a attract and informative visual expla nation as to why your product is better than the rest. Third is a Live demonstrations These can be performed at any number of golfing events, conventions, and merchandise exhibitions. The advantage of a live demonstration is similar to that of an infomercial letting people experience the unique benefits of your product -while taking it to the attached level of advertising by putting your product literally in front of the consumer. And the last way is Print ads advertising in magazines or newspapers is a classic, time-tested strategy for reaching your desired population of golf enthusiasts. Whether placing an ad in a monthly golf publication or the sports section of the topical anaesthetic newspaper, you are marketing to a select group who is already inclined to buy your products.Is it fiscal viable? It is very important to have financial opportunities of service, and a good birth with the public sector, such as national, state / provincial, regional and local authorities. This will help tourism, ensure the safety of tourists (and the safety of the event itself), sustainability, financial assistance and much more. And also very important to maintain contact with the specialized agencies, which provide sports tourism policy at the national level (different types of Director) and provide funding, technical support, etc. The most important thing is to provide sports facilities at the local level tourist port companies. For such an event, the dancers need a place to speak (stage closed / open), a place for training, opportunity (musical, technical, water, light) . Another one of the main points is the administration and policy. It is very important to have good and strong relationship with them, as they solve complex and intertwined problems frequently encountered attitude sports tourism in our increasingly globalized world. Often organizers faced with the transfer date of the event (weather conditions, etc.), and in this site they refer to policy and manage mentWhat are the risks? (Risk management, operational risks, marketing risks, financial risks) This section shows the projects early understanding of risk. Naturally, the project size and complexity will be the main drivers of this activity. The objective at this stage is to identify the risk response development that you want to formally build into the project execution processes. In order to do so, the project team must identify and quantify the risks as normal. In the quantification step, it is important to develop common probability and severity criteria so that all risks can be objectively evaluated to the extent possible. Event has two important phases. It is initiation and planning.Initiation creates a project charter that minimally contains a comment of the business need, the desired deliverables, and a formal approval to proceed by appropriate management. They must to inform the people from different countries about the event (from internet, TV, blackboard ).Planning creat es an integrated plan outlining in greater detail the var- ious projected aspects of the proposed effort. Articles in this section will deal with these topic areas in more detail. A major point in this chapter is that the initiation process and its related planning activities are fundamental activities that should not be shorted to save time.The social, environmental and economic impact On the one hand, there is evidence that golf has adopted organizational citizenship practices and become an environmentally friendly sport (Husin et al., 2012 Limehouse et al., 2010). On the other hand, it is argued that the growth of golf tourism engenders considerable risks to the sustainable development of destinations, and hence, raises serious controversies in local communities between proponents of golfs beneficial effects on tourism and economy and opponents who call attention to the inauspicious environmental, economic and socio-cultural impacts of golf (Boukas et al. 2012 Briassoulis, 2007, 2010, 2011 Davis and Morais, 2004 Neo, 2010 Palmer, 2004 Perkins et al., 2010 Wheeler and Nauright, 2006)In conclusion, it is very hard to create an event. Everything must to much each other the weather, people, date of event, time, place, hotel, transportations, tourist, stakeholders, budget. You should plan an interesting event in order managers, sponsors and stakeholders liked it .ReferencesAnon, (2017). online operable at http//cyprus-mail.com/2015/11/22/golfing-touristors-last-year/ Accessed 4 Jan. 2017.Anon, (2017). online Available at http//tgaproductions.com/golf-infomercial.html Accessed 6 Jan. 2017.Anon, (2017). online Available at https//core.ac.uk/download/pdf/29018459.pdf Accessed 6 Jan. 2017.Aphroditehills.com. (2017). About Aphrodite Hills Resort, Cyprus. online Available at http//www.aphroditehills.com/Aphrodite-hills/resort/ Accessed 6 Jan. 2017.Boukas, N., Boustras, G. and Sinka, A. (2012) Golf tourism in Cyprus, in Mufakkir, O. and Burns, P.M. (Eds.), Controvers ies in Tourism, CABI, Oxfordshire, pp. 144-159.Cgf.org.cy. (2017). Cyprus Golf Federation CYPRUS GOLF FEDERATION capital of Cyprus CYPRUS. online Available at https//www.cgf.org.cy/about-cgf Accessed 5 Jan. 2017.Cyprus Mail. (2017). 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